Christina Devine: Digital Strategy, Community Engagement and Professional Speaker

As Kuhlabo Co-Founder, Christina helps associations, non-profits, arts organizations, small-to-medium businesses and corporations establish their online presence by engaging target communities to generate quality leads. Christina offers strategic communications and marketing support to transform your target clients into your brand ambassadors. With 10 years experience working in developing Community Engagement strategies for notable brands and organizations, Christina engages audiences with diverse needs and interests to generate ROI, increase revenue and maximize conversions for her clients.

Over the past 10 years, Christina has guided various teams in developing and optimizing relations with digital influencers and media in the arts and culture community at the international, national, regional and community level, promoting campaigns while maintaining brand reputation. Alongside extensive experience in writing for diverse audiences via blogs, media publications and digital content for social media and SEO, Christina has a reputation among national bilingual media and full spectrum of contacts and decision-makers for strong professional and long-term relationships.

By 2020, millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% – Forbes

Community Engagement

Kuhlabo Co-Founder, Christina Devine is an Amplifier! She offers Communications and Marketing services, specializing in Digital Strategy and Community Engagement Consultation for national brands and organizations, working with non-profits, associations and corporations.
  • House of PainT Festival of Arts and Culture: Public Relations implementing social media, web content and digital media strategy engaging youth, partners and community to elevate and celebrate urban arts in our nation’s capital. Managing bilingual media outreach and publicity for Ottawa’a largest urban arts organization and partnered events including the Canada 150 Launch; Canada Science and Technology Museum Youth Mural Project; Centretown PainT It Up Mural Project and NAC-CNA’s Beethoven and Schumann Festival kick-off fusing hip hop and classical musical through performances and visual art. Digital strategy obtained half a million social media impressions for 2016 festival. 2015 – present
  • Playing It Forward for Wishes in support of Make-A-Wish® Eastern Ontario: Communications Director engaging donors, media and stakeholders to support community initiatives at local events. We have raised $240,000 in support of Make-A-Wish® Eastern Ontario, granting 23 wishes since 2014. In 2016, we raised $185,000 and granted 18 children’s wishes. 2014 – present
  • AquaHacking: Engaging coders and web developers in Ottawa/Gatineau via social media to work with IBM software to develop apps promoting conservation of Canada’s waterways, 2015
  • Art Gallery of Ontario Is Art Alien Digital Art Project: Engaging digital influencers to participate in AGO digital community experience with Good Digital Culture Agency.  Managed community engagement for this award-winning digital influencer campaign which engaged the public and optimized user-generated content in a global conversation about arts and culture. This campaign strategically amplified AGO’s digital channels to engage patrons beyond the walls of the gallery, demonstrating the value of influencer marketing, which AGO now applies to their marketing campaigns and social media platforms. Toronto, 2014
  • Sony VAIO Influencer Campaign: Millennial Engagement in Sony tech via prominent influencers (bloggers, entertainers and designers). Campaign reached over 2 million impressions, trending on Twitter, Sony Canada National Public Relations Specialist, 2012

Contact Christina

Speaking Highlights

  • 2017 Young Arts Leaders Collective Mentorship Program: Spring Arts Career Development Workshops with AOE Arts Council
  • 2016 Artpreneur Conference: Beyond Grants: Alternative Resources and Support
  • 2016 House of PainT Festival of Arts and Culture: Ladies First Panel with FACTOR Canada, Canadian artists and performers at different points in their career development as professionals in hip hop music and culture
  • MoMondays Motivational Speaker: Engaging millennials and women to share their inspirational stories with Ottawa community, 2016
  • Keynote Speaker: Simcoe Muskoka Workforce Development Board: Return on Investment in Apprenticeship Training for Employers, Georgian College with Rogers TV, Communications Manager, Canadian Apprenticeship Forum, 2015
  • Sony Press Launches for Product Lineups and Consumer Electronics Show (CES): Sony Canada National Public Relations Specialist, 2010-2014
  • Intro of CPRS National Professional Standard Exam for PR: Canadian Public Relations Society Toronto Professional Development Chair, 2011

Kool Krys Performance Highlights

Book Christina to Speak at Your Event

Christina's professionalism and attention to detail has contributed to the success of App Central, Canada's most watched television show about gadgets and mobile with more than 1 million viewers nation-wide. She's provided the show with technology, support and smiles that have helped me share with my viewers the latest in Sony gadgets. Her dedication to both her clients and her contacts is clear.

Michael HainsworthBNN - Business News Network Senior Anchor

I've had the pleasure of working closely with Christina during her time as a PR Rep for Sony Canada. I witnessed first hand her passion for bringing brand awareness to Sony's new products and connecting with media personnel like myself on a personal level. She has an inner drive to help others and I could always count on her to get back to me in a timely manner. Perhaps her most notable characteristic is her willingness to go the extra mile to meet my sometimes insane deadlines. She is quite possibly, one of the most enjoyable PR reps I have ever worked with. Her attitude and life perspective centers around doing whatever it takes to get the job done.

Andy BaryerHost and Producer at GetConnected TV/Radio

Christina is a friendly, helpful and super-organized marketing and media relations professional. In preparing reviews of Sony products and technologies for The Star, my blog and other publications she provided assistance with product loans and access to Sony team members who had technical expertise when she did not have the answer. Christina always took the time to understand my interests and needs and supported them in an efficient and effective manner. In her role at Sony she earned my respect and admiration.

Maarten HeilbronAuthor/Producer

Christina is a charismatic person and an organized and thorough PR specialist. While she handled Sony, I was always kept up to date on developments and product launches. I rarely visit companies at CES (Consumer Electronics Show) because the schedule is unpredictable and hectic, but always attended Sony's booth tours because I knew Christina was organizing the event and knew with certainty the products and technologies most relevant to my publications. Christina is one of the most professional PR specialists I have had the pleasure of dealing with. She understands the challenges journalists face and does her best to get information and review products to you in a timely manner. She is a true professional.

Gadjo SevillaJournalist

Christina is one of the best people I have ever worked with -- she is unflaggingly optimistic, and she gets things done on time with exceptional attention to detail and tremendous creativity. She is one of the best!

Stephen HeckbertPR Professional

I've had the pleasure of working in tandem with Christina over the past number of years. The show I executive Produce relies heavily on the expertise and enthusiasm of publicists and Christina has been a great colleague in that regard. The stories and segments that have been created, to promote a variety of Sony products, are a direct result of the initiative shown by Christina.

Ken LintonExecutive Producer

As a journalist for several national publications, I work with many PR people who represent photo product manufacturers and Christina is among the best of them. She was always quick to provide information/press releases on brand new products (more timely than most) and always managed to find many product photos to illustrate my articles.

Peter K. BurianEditorin-Chief, Photo Life Buyers Guide

Christina is a passionate, creative and strategic PR specialist who uses her strong interpersonal and organizational skills to influence key decision makers and execute programs. Her ability to work cross-functionally and with both internal and external partners shined while we worked together and I would highly recommend her and her skills.

Roshni Wijayasinha, MBAMarketing Leader & Consultant

Professional Affiliation

Communications Director of yearly Adopt-A-Wish campaign supporting annual event day to celebrate fundraising achievements. Our Executive Committee, Partners and Sponsors work together to collectively teach kids the art of “Paying It Forward” across communities.
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