Follow these 7 tips to be more relevant and visible online, while targeting the clientele you want to attract! 

Consider this: Would you keep the shelves empty in your store and expect your sales to improve? You can expect the same results if you don’t maintain and evolve your business website.

1. Make Sure Your Website is Mobile-Friendly

If your website isn’t mobile-friendly, your potential clients/partners can’t find you! Does your website pass Google’s Mobile-Friendly Test?

It is VITAL in 2016 to ensure that your website is accessible and comfortably viewable across a range of mobile devices, including smaller smartphones and larger tablets.

In 2014, nearly 60% of the population worldwide already owned a mobile phone. For 2017, the number of mobile phone users is forecast to reach 4.77 billion. The number of mobile phone users in the world is expected to pass the 5-billion mark by 2019 (Statista, 2016).

2. Ensure Your Website is Fast!

Don’t lose target clients to your competition! Consider this: when you’re searching for website on your smartphone and it takes forever to load, do you give up and close the tab almost immediately?

If YOUR website takes a long time to load (more than 3 seconds), your bounce rate will be sky high. High bounce rate affects your SEO and online visibility.

Kuhlabo can help you ensure that each of your webpages is technically optimized for best performance. This includes image file sizes, page structure and functionality of third-party plugins (like social media integration). The faster your site loads, the better you rank.

3. Get Active on Social Media

It’s not enough to just share content through social media channels – you need to actively participate in the community, too.

One of the best ways to increase traffic to your website is to use social media channels to promote your site content on Twitter. Join group discussions with relevant hashtags (#smallbiz, #realestate, #CX).

Twitter Stats for your Consideration (via Twitter):

twitter4. Pay Attention to SEO and Keyword Optimization

Optimizing your content for search engines is essential to be found in Google search results. Optimizing for on-page SEO doesn’t take a lot of effort or time and helps with boosting organic traffic to your website.

Long-tail keywords account for the majority of web searches, meaning that if you MUST include them in your SEO maintenance. Think about what the user would specifically type into the Google search box to find you. Ex: “opening an investment account.” Make sure that exact search phrase appears on your website or blog.

5. Share Your Expertise by Posting Content to LinkedIn

LinkedIn is the world’s largest professional social network and a valuable publishing platform! What does that mean? You should be posting content regularly to your personal or company LinkedIn page. Doing so can boost your site traffic, in addition to increasing your profile within your industry – especially as you build your following from moderate to large.

6. Examine your Website Analytics Data

First, use Google Analytics to track the most popular pages on your site and visitor demographics. This info is helpful in informing promotional and content strategies. Pay attention to what posts and pages are proving the most popular and inspect visitor data to see how, where and when your site traffic is coming from.

7. Link Internally on your Website

Once you’ve analyzed your visitor behaviour and demographics, work on keeping your bounce rate down. When you create and publish content, make sure to keep an eye out for opportunities for internal links – this will help to keep visitors engaged on your site!

This helps with SEO and improves the User Experience (UX) for your website visitors and potential clients. Good UX leads to increased page views, time spend on each page and ultimately traffic to your website.

Turn your target clients into brand ambassadors. Contact Kuhlabo: christina@kuhlabo.co, 613-796-2622.

Author Christina

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